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Page Name: Consumer Behaviour


Posted by: project expert
Created at: Friday 13th of January 2012 05:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 12:42:01 AM
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Consumer Behaviour



What is Consumer Behaviour?

Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions

This study draws on concepts from various other disciplines


Psychology
Sociology
Anthropology
Economics
Marketing


Need to study ?


You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]



Page Name: The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls


Posted by: project report expert
Created at: Tuesday 19th of July 2011 01:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 01:47:04 AM
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hopping malls in Indore are chosen for the purpose of the study.
Promotions/offers
Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion. A promotion might be a short-term price reduction, contest or sweepstakes, package giveaway..................==> [ Click Here to Read More ]



Page Name: Consumer Behavior towards Global Beer Brands


Posted by: project report expert
Created at: Thursday 14th of July 2011 11:55:19 PM
Last Edited Or Replied at :Thursday 14th of July 2011 11:55:19 PM
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ith many different types of products, processes and requirements. The beverage market includes several different products that can be grouped into two main categories: alcoholic (beer, wine, spirits) and non‐alcoholic (carbonated soft drinks, juice, water, sports drinks, etc.). Each category, and often each type, of beverage have its unique issues and needs.
Figure 1.1- Classification of Beverage
1.1: Over View Of Non-Alcoholic Beverages
Non-alcoholic beverages are broadly classified as carbonated drinks, non-carbonated drinks and hot beverages. India’s non-alcoholic drinks marke..................==> [ Click Here to Read More ]



Page Name: CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES


Posted by: academic expert
Created at: Monday 09th of May 2011 02:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 02:01:51 AM
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r behavior.
There are four major factorswhich influences on the buying behavior of consumer.
1. Cultural factors
2. Social factors
3. Personal factors
4. Psychological factors
So a study had been conductedon “Consumer Behaviour TowardsTwo-Wheeler Motor Bikes” in thetwin cities i.e. Hyderabad andSecunderabad with a sample of 100consumers by selecting two wheelermotor bikes i.e. Hero Honda, Yamaha,and TVS bikes and data had beencollected through structuredquestionnaire.2 Osmania Journal of ManagementMarketing starts with theconsumers and ends with theconsumer. Satisfaction of theconsum..................==> [ Click Here to Read More ]



Page Name: Consumer Behaviour and Consumer Satisfaction regarding various brands of Flat Screen


Posted by: academic expert
Created at: Thursday 21st of April 2011 04:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 04:32:02 AM
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996. Software producers emerged to cater to the programming boom almost overnight. Some talent came from the film industry, some from advertising and some from journalism.
More and more people set up networks until there was a time DD responded to this satellite TV invasion by launching an entertainment and commercial driven channel and introduced entertainment programming on its terrestrial network. This again fuelled the purchase of sets in the hinterlands where cable TV was not available. From two channels prior to 1991, Indian viewers were exposed to more than 50 channels by 1996.
The 1..................==> [ Click Here to Read More ]



Page Name: CONSUMER DECISION MAKING


Posted by: source code maker
Created at: Tuesday 11th of January 2011 12:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 12:07:09 AM
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sing a pair of jeans
Number of evaluation criteria depends on importance of purchase

Non compensatory decision rules
The weakness of a possible alternative not offset by its strength.
All the criteria should be satisfactory for purchase.
Compensatory decision rules
Trade off while comparing alternatives
Weighted rating is used.

Non Compensatory Decision Rules :-
a) Disjunctive Rule:
Deciding first the most imp criteria for evaluation
Establishing a minimum score for it
Brand should meet this minimum score in it.
That brand will be selected which exceeds other ..................==> [ Click Here to Read More ]



Page Name: Understanding Consumer Behavior


Posted by: latest topic founder
Created at: Monday 11th of October 2010 11:02:36 PM
Last Edited Or Replied at :Friday 06th of January 2012 10:38:26 PM
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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]



Page Name: Personality and Consumer Behavior


Posted by: project expert
Created at: Wednesday 25th of January 2012 03:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 03:36:02 AM
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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction

..................==> [ Click Here to Read More ]



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