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Page Name: Consumer Behaviour


Posted by: project expert
Created at: Friday 13th of January 2012 05:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 12:42:01 AM
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Consumer Behaviour



What is Consumer Behaviour?

Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions

This study draws on concepts from various other disciplines


Psychology
Sociology
Anthropology
Economics
Marketing


Need to study ?


You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]



Page Name: The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls


Posted by: project report expert
Created at: Tuesday 19th of July 2011 01:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 01:47:04 AM
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INTRODUCTION:-
A ''shopping mall''' or '''shopping centre''' is a building or set of buildings which contain retail units, with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income.
A shopping center enclosed within a large structure; often two or three stories high, often designed around a central atrium; may have numerous stores, as well as entertainment facilities such as movie theaters, fast-food outlets, restaurants, and publi..................==> [ Click Here to Read More ]



Page Name: Consumer Behavior towards Global Beer Brands


Posted by: project report expert
Created at: Thursday 14th of July 2011 11:55:19 PM
Last Edited Or Replied at :Thursday 14th of July 2011 11:55:19 PM
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on-alcoholic drinks market. It has been seen that cola sales have fallen dramatically due to rising health concerns and this seems to have benefited the country’s non-carbonated drinks market such as energy drinks and juices.
According to the segment level analysis, the highest growth will be seen in the fruit/vegetable juice market which is forecast to grow at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the energy drinks segment at a CAGR of around 29% during the same period. There is a greater awareness of the ‘functional’ benefits of health be..................==> [ Click Here to Read More ]



Page Name: CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES


Posted by: academic expert
Created at: Monday 09th of May 2011 02:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 02:01:51 AM
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nted and the emphasisis more on the consumer rather thanon the product. The essence ofmodern marketing lies in building ofprofit along with creatingmeaningful value satisfaction for thecostumers, whose needs and desireshave to be coordinated with the setof products and productionprogrammes. Therefore, marketingsuccess an enterprise depends as itsability to create a community ofsatisfied consumers. All the businessactivities should be carried out inways which are directed towards thesatisfaction of the consumer needs.A consumer decision to purchasea particular brand of motor cycleconsumers resu..................==> [ Click Here to Read More ]



Page Name: Consumer Behaviour and Consumer Satisfaction regarding various brands of Flat Screen


Posted by: academic expert
Created at: Thursday 21st of April 2011 04:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 04:32:02 AM
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o-economic deve3lopment. Entertainment programs were few and far between. And when the solitary few serials like Hum Log (1984), and mythological dramas: Ramayana ((1987-88) Mahabharat (988-89) were televised, millions of viewers stayed glued to their sets.
When, urban Indians learnt that it was possible to watch the Gulf War on television, they rushed out and bought dishes for their homes. Others turned entrepreneurs and started offering the signal to their neighbours by flinging cable over treetops and varandahs. From the large metros satellite TV delivered via cable moved into smaller tow..................==> [ Click Here to Read More ]



Page Name: CONSUMER DECISION MAKING


Posted by: source code maker
Created at: Tuesday 11th of January 2011 12:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 12:07:09 AM
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sing a pair of jeans
Number of evaluation criteria depends on importance of purchase

Non compensatory decision rules
The weakness of a possible alternative not offset by its strength.
All the criteria should be satisfactory for purchase.
Compensatory decision rules
Trade off while comparing alternatives
Weighted rating is used.

Non Compensatory Decision Rules :-
a) Disjunctive Rule:
Deciding first the most imp criteria for evaluation
Establishing a minimum score for it
Brand should meet this minimum score in it.
That brand will be selected which exceeds other ..................==> [ Click Here to Read More ]



Page Name: Understanding Consumer Behavior


Posted by: latest topic founder
Created at: Monday 11th of October 2010 11:02:36 PM
Last Edited Or Replied at :Friday 06th of January 2012 10:38:26 PM
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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]



Page Name: Personality and Consumer Behavior


Posted by: project expert
Created at: Wednesday 25th of January 2012 03:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 03:36:02 AM
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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction

..................==> [ Click Here to Read More ]



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