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Page Name: Consumer Behaviour


Posted by: project expert
Created at: Friday 13th of January 2012 11:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 05:42:01 AM
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Consumer Behaviour



What is Consumer Behaviour?

Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions

This study draws on concepts from various other disciplines


Psychology
Sociology
Anthropology
Economics
Marketing


Need to study ?


You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]



Page Name: The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls


Posted by: project report expert
Created at: Tuesday 19th of July 2011 06:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 06:47:04 AM
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Association (AMA) defines sales promotion as media and non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality. But this definition does not capture all the elements of modern sales promotion. One should add that effective sales promotion increases the basic value of a product for a limited time and directly stimulates consumer purchasing, selling effectiveness, or the effort of the sales force. It can be used to inform, persuade, and remind target customers about the business and its m..................==> [ Click Here to Read More ]



Page Name: Consumer Behavior towards Global Beer Brands


Posted by: project report expert
Created at: Friday 15th of July 2011 04:55:19 AM
Last Edited Or Replied at :Friday 15th of July 2011 04:55:19 AM
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ar and understandable manner.
The respondents acted positively to me and all of them helped me to fill the questionnaire with their best efforts.
I have taken a sample of 100 consumers of Mumbai city, who drink beer. Although this sample is very small to represent the whole market but there is no choice because of time constraints. Yet I have tried to take consumers from every age group, every income group, and every occupation group. I have also taken responses from approximately all the areas of Mumbai in order to minimize any bias.
I have demonstrated the data gathered through various ba..................==> [ Click Here to Read More ]



Page Name: CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES


Posted by: academic expert
Created at: Monday 09th of May 2011 07:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 07:01:51 AM
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ABSTRACT
The marketing concept isconsumer oriented and the emphasisis more on the consumer rather thanon the product. The essence ofmodern marketing lies in building ofprofit along with creatingmeaningful value satisfaction for thecostumers, whose needs and desireshave to be coordinated with the setof products and productionprogrammes. Therefore, marketingsuccess an enterprise depends as itsability to create a community ofsatisfied consumers. All the businessactivities should be carried out inways which are directed towards thesatisfaction of the consumer needs.Consumer behavi..................==> [ Click Here to Read More ]



Page Name: Consumer Behaviour and Consumer Satisfaction regarding various brands of Flat Screen


Posted by: academic expert
Created at: Thursday 21st of April 2011 09:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 09:32:02 AM
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faction regarding 21 Flat Colour Television.
Television regarded as one of the major achievement of modern science in everywhere in every nook and corner of the world. Television is such a powerful media that it can make or mar any person, product, idea or service. The attraction towards the product (TV) category is so great that compelled me undertake the research work in this segment.
The primary objective of the survey is to analyze the consumer behavior and consumer satisfaction in Television segment in karnal .
INTRODUCTION OF TV INDUSTRIES
Television as you know is one of..................==> [ Click Here to Read More ]



Page Name: CONSUMER DECISION MAKING


Posted by: source code maker
Created at: Tuesday 11th of January 2011 06:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 06:07:09 AM
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by greater amount.

c) Lexicography Rule :-
This is extension of disjunctive rule
It allows additional evaluative criteria to be incorporated in decision.
Evaluative criteria are added in hierarchical order

d)Sequential Elimination Rule:-
Consumer establishes acceptable performance for each evaluative criteria.
Then each brand is evaluated and evaluation of brand not performing up to minimum criteria
No specific ordering of attributes.

Compensatory Decision Rule :-
Simple Additive Rule
Weighted Additive Rule

Marketing Implications
Evaluation is comparative: ensure ..................==> [ Click Here to Read More ]



Page Name: Understanding Consumer Behavior


Posted by: latest topic founder
Created at: Tuesday 12th of October 2010 04:02:36 AM
Last Edited Or Replied at :Saturday 07th of January 2012 04:38:26 AM
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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]



Page Name: Personality and Consumer Behavior


Posted by: project expert
Created at: Wednesday 25th of January 2012 09:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 09:36:02 AM
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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction

..................==> [ Click Here to Read More ]



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