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Page Name: Consumer Behaviour
Posted by: project expert
Created at: Friday 13th of January 2012 05:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 12:42:01 AM
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What is Consumer Behaviour?
Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions
This study draws on concepts from various other disciplines
Need to study ?
You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]
Posted by: project report expert
Created at: Tuesday 19th of July 2011 01:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 01:47:04 AM
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|arketing mix. Some common types of sales promotion include samples, coupons, sweepstakes, contests,
in-store displays, trade shows, price-off deals, premiums, and rebates.
Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. It is particularly effective in spurring product trial and unplanned purchases. Most marketers believe that a given product or service has an established perceived price or value, and they use sales promotion to change this price-value relations..................==> [ Click Here to Read More ]
Page Name: Consumer Behavior towards Global Beer Brands
Posted by: project report expert
Created at: Thursday 14th of July 2011 11:55:19 PM
Last Edited Or Replied at :Thursday 14th of July 2011 11:55:19 PM
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|, accounting for 4 per cent of the world’s production.|
India has witnessed radical shift in consumption of non-alcoholic drinks over the recent past. Fast expanding middle class population that is currently around 350 million, increased urbanization and rising disposable income are some of the major reasons contributing to this change.
Indian non-alcoholic drinks market was estimated at around Rs 216 billion in 2008 and is forecast to grow at a CAGR of around 15% during 2009-2012.
Growing health consciousness among India’s young population has brought about a revolution in the Indian n..................==> [ Click Here to Read More ]
Posted by: academic expert
Created at: Monday 09th of May 2011 02:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 02:01:51 AM
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|or is affectedby a host of variables ranging frompersonal, professional needs,attitudes and values,
personalitycharacteristics, social economic andcultural background, age, gender,professional status
to socialinfluences of various kinds exerted afamily, friends, colleagues, andsociety as a whole.
The combinationof these factors help the consumer indecision making further Psychologicalfactors
that as individual consumerneeds, motivations, perceptionsattitudes, the learning processpersonality
characteristics are thesimilarities, which operate across thedifferent types of people andinfluence
thei..................==> [ Click Here to Read More ]|
Posted by: academic expert
Created at: Thursday 21st of April 2011 04:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 04:32:02 AM
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|ts like Akai, Samsung, LG. Thomson, Panasonic, Daewoo, and Sony etc.|
• Many easy interest rates with long-term payable financial schemes.
• Rapid increase in population also affects the growth of white industries.
• More attractive and discount offer by Indian and foreign companies mainly in festive time, helps in the growth of the television market.
INTRODUCTION OF TV INDUSTRIES
Television in India has been in existence for three decades. For the first 17 years, it spread haltingly and transmission was mainly in black and white. The thinkers and policy makers of the country..................==> [ Click Here to Read More ]
Page Name: CONSUMER DECISION MAKING
Posted by: source code maker
Created at: Tuesday 11th of January 2011 12:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 12:07:09 AM
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Marketer can make the task easy for customer like finding the information, understanding it and using it.
Marketer can minimize both risks and costs to the consumer in making product selection.
Evaluation of Alternatives
Evaluation criteria are the various features that a customer looks for in a response to a particular type of problem.
Tangible criteria: price, color, size, shape etc
Intangible criteria: brand image, feeling associated with ownership
Evaluation criteria differ in number, type and importance.
It varies with customer, product, situation.
Eg purcha..................==> [ Click Here to Read More ]
Page Name: Understanding Consumer Behavior
Posted by: latest topic founder
Created at: Monday 11th of October 2010 11:02:36 PM
Last Edited Or Replied at :Friday 06th of January 2012 10:38:26 PM
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|Understanding Consumer Behavior|
To conceptualize basic models of
To understand the consumer decision process for goods, services, and ideas
Why Study Consumer Behavior?
To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes
To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]
Page Name: Personality and Consumer Behavior
Posted by: project expert
Created at: Wednesday 25th of January 2012 03:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 03:36:02 AM
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|Personality and Consumer Behavior|
Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker
Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli
Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction
..................==> [ Click Here to Read More ]
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