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Page Name: Consumer Behaviour


Posted by: project expert
Created at: Friday 13th of January 2012 05:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 12:42:01 AM
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Consumer Behaviour



What is Consumer Behaviour?

Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions

This study draws on concepts from various other disciplines


Psychology
Sociology
Anthropology
Economics
Marketing


Need to study ?


You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]



Page Name: The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls


Posted by: project report expert
Created at: Tuesday 19th of July 2011 01:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 01:47:04 AM
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hopping malls in Indore are chosen for the purpose of the study.
Promotions/offers
Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion. A promotion might be a short-term price reduction, contest or sweepstakes, package giveaway..................==> [ Click Here to Read More ]



Page Name: Consumer Behavior towards Global Beer Brands


Posted by: project report expert
Created at: Thursday 14th of July 2011 11:55:19 PM
Last Edited Or Replied at :Thursday 14th of July 2011 11:55:19 PM
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r charts and pie charts. I have also done the variety analysis in order to show interdependence of two variables if it is applicable. Some suggestions and recommendation have also been written.
Chapter No.1 Introduction to Beverage Industry
1.1 Over-view of beverage industry

The beverage industry is extremely competitive, with private labels greatly influencing the environment. A few global “beverage giants” produce many brands, but those brands fall into self‐contained categories as well. Thus, the “beverage” market is not really one market; it is a collection of markets w..................==> [ Click Here to Read More ]



Page Name: CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES


Posted by: academic expert
Created at: Monday 09th of May 2011 02:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 02:01:51 AM
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r behavior.
There are four major factorswhich influences on the buying behavior of consumer.
1. Cultural factors
2. Social factors
3. Personal factors
4. Psychological factors
So a study had been conductedon “Consumer Behaviour TowardsTwo-Wheeler Motor Bikes” in thetwin cities i.e. Hyderabad andSecunderabad with a sample of 100consumers by selecting two wheelermotor bikes i.e. Hero Honda, Yamaha,and TVS bikes and data had beencollected through structuredquestionnaire.2 Osmania Journal of ManagementMarketing starts with theconsumers and ends with theconsumer. Satisfaction of theconsum..................==> [ Click Here to Read More ]



Page Name: Consumer Behaviour and Consumer Satisfaction regarding various brands of Flat Screen


Posted by: academic expert
Created at: Thursday 21st of April 2011 04:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 04:32:02 AM
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Consume Electronic or White goods Industries (mainly TV market)
The consumer electronic or white good industries are redeveloping in India and development of such industries is making the companies to initiate some efforts for promoting the sale of their products. The main reasons can be summed up as under:
• Increase of high disposable incomes.
• Increase of transmission facilities.
• Increasing demand of rural market.
• Increasing income of middle class couple.
The Govt. liberalization policy for the free trade, less excise and custom duties are attracting more of foreign gian..................==> [ Click Here to Read More ]



Page Name: CONSUMER DECISION MAKING


Posted by: source code maker
Created at: Tuesday 11th of January 2011 12:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 12:07:09 AM
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n:
a. Perceived value vs perceived cost:
Financial cost
Time cost
Physical cost
Psychological cost
b. Individual factors:
Experience with a product
Open mindedness and self confidence of consumer
Educational level income status
Degree of involvement

c. Situational Factors:
Urgency of need and availability of time
Special opportunities arise to purchase at an attractive prices.
d. Risk Factor:
Functional/ Performance risk
Financial risk
Psychological risk
Social risk
Physiological risk
e. Types of product sought:

Shopping goods
Convenience goods

Marketing Implica..................==> [ Click Here to Read More ]



Page Name: Understanding Consumer Behavior


Posted by: latest topic founder
Created at: Monday 11th of October 2010 11:02:36 PM
Last Edited Or Replied at :Friday 06th of January 2012 10:38:26 PM
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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]



Page Name: Personality and Consumer Behavior


Posted by: project expert
Created at: Wednesday 25th of January 2012 03:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 03:36:02 AM
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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction

..................==> [ Click Here to Read More ]



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