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Page Name: Consumer Behaviour


Posted by: project expert
Created at: Friday 13th of January 2012 05:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 12:42:01 AM
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Consumer Behaviour



What is Consumer Behaviour?

Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions

This study draws on concepts from various other disciplines


Psychology
Sociology
Anthropology
Economics
Marketing


Need to study ?


You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]



Page Name: The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls


Posted by: project report expert
Created at: Tuesday 19th of July 2011 01:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 01:47:04 AM
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Association (AMA) defines sales promotion as media and non media marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality. But this definition does not capture all the elements of modern sales promotion. One should add that effective sales promotion increases the basic value of a product for a limited time and directly stimulates consumer purchasing, selling effectiveness, or the effort of the sales force. It can be used to inform, persuade, and remind target customers about the business and its m..................==> [ Click Here to Read More ]



Page Name: Consumer Behavior towards Global Beer Brands


Posted by: project report expert
Created at: Thursday 14th of July 2011 11:55:19 PM
Last Edited Or Replied at :Thursday 14th of July 2011 11:55:19 PM
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EXECUTIVE SUMMARY
The final projects work has an objective to make management student familiar with real life business situations and give an opportunity to the student to understand the theoretical concept of marketing in practical way.
As the beer, market in India is growing at the rate of 30% approximate. The competition is getting tougher day by day. This situation of tough competition and entry of global beer companies in India promoted me to do the projects work on this restricted trade of Beer.
The projects work was a great challenge for me. It gave me an opportunity..................==> [ Click Here to Read More ]



Page Name: CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES


Posted by: academic expert
Created at: Monday 09th of May 2011 02:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 02:01:51 AM
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ABSTRACT
The marketing concept isconsumer oriented and the emphasisis more on the consumer rather thanon the product. The essence ofmodern marketing lies in building ofprofit along with creatingmeaningful value satisfaction for thecostumers, whose needs and desireshave to be coordinated with the setof products and productionprogrammes. Therefore, marketingsuccess an enterprise depends as itsability to create a community ofsatisfied consumers. All the businessactivities should be carried out inways which are directed towards thesatisfaction of the consumer needs.Consumer behavi..................==> [ Click Here to Read More ]



Page Name: Consumer Behaviour and Consumer Satisfaction regarding various brands of Flat Screen


Posted by: academic expert
Created at: Thursday 21st of April 2011 04:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 04:32:02 AM
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the biggest sources of entertainment especially in India. Where the income level of consumer is low.
India because of its huge population are burgeoning middle class of an opportunity to the TV manufacturers to sell their products, but recently many TV companies have suffered disappointment because there are so many consume durable, which are fighting for moderate disposable income of the middle class. So, in order to sell their products (TV etc.) the companies have to do a lot of efforts. In other words, they have to adopt various promotional strategies in order to attract the customers.
..................==> [ Click Here to Read More ]



Page Name: CONSUMER DECISION MAKING


Posted by: source code maker
Created at: Tuesday 11th of January 2011 12:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 12:07:09 AM
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own brands are rated superior

Educate the customers on criteria that should be used for evaluation.

Post purchase evaluation
Experiences are judged against expectations
Neutral feelings
Satisfaction : Positive disconfirmation of expectations
Dissatisfaction : negative disconfirmation of expectations

think of an important purchasing decision you have made
what are some of the thoughts you have had following your purchase? Any regrets?
what has influenced those thoughts?
how have you dealt with the discomfort?

Cognitive Dissonance
psychological discomfort caused by inc..................==> [ Click Here to Read More ]



Page Name: Understanding Consumer Behavior


Posted by: latest topic founder
Created at: Monday 11th of October 2010 11:02:36 PM
Last Edited Or Replied at :Friday 06th of January 2012 10:38:26 PM
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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]



Page Name: Personality and Consumer Behavior


Posted by: project expert
Created at: Wednesday 25th of January 2012 03:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 03:36:02 AM
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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction

..................==> [ Click Here to Read More ]



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