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Page Name: Consumer Behaviour


Posted by: project expert
Created at: Friday 13th of January 2012 05:01:19 AM
Last Edited Or Replied at :Thursday 28th of June 2012 12:42:01 AM
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Consumer Behaviour



What is Consumer Behaviour?

Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions

This study draws on concepts from various other disciplines


Psychology
Sociology
Anthropology
Economics
Marketing


Need to study ?


You cannot take the consumer for granted any more’
Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing..................==> [ Click Here to Read More ]



Page Name: The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls


Posted by: project report expert
Created at: Tuesday 19th of July 2011 01:47:04 AM
Last Edited Or Replied at :Tuesday 19th of July 2011 01:47:04 AM
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ed by over capacity and declining customers (where the promotional activities of the mall are increasingly being used to differentiate the mall through image communication, increase visits and stimulate merchandise purchases Research on the use of marketing tools and measuring their effectiveness as driving factors of shopping malls. The report has been drawn up with the objective of identifying.
and analyzing the promotional offers offered by the malls to attract more customers and other key factors and attributes, which influence consumers while deciding to visit a particular mall. Five s..................==> [ Click Here to Read More ]



Page Name: Consumer Behavior towards Global Beer Brands


Posted by: project report expert
Created at: Thursday 14th of July 2011 11:55:19 PM
Last Edited Or Replied at :Thursday 14th of July 2011 11:55:19 PM
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sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace, so the major soft drink companies are forced to cut profit margins in order to compete there.
India's purchasing power parity per capita of US$2,850 is representative of a nation in which the average consumer has insufficient income to engage in discretionary spending. Nevertheless, during the hot season, spur-of-the-moment beverage sales are common place.
Beverage companies cannot afford to ignore India's rural consumers if they wish to expand market share. According to data release by t..................==> [ Click Here to Read More ]



Page Name: CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES


Posted by: academic expert
Created at: Monday 09th of May 2011 02:01:51 AM
Last Edited Or Replied at :Monday 09th of May 2011 02:01:51 AM
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r behavior.
There are four major factorswhich influences on the buying behavior of consumer.
1. Cultural factors
2. Social factors
3. Personal factors
4. Psychological factors
So a study had been conductedon “Consumer Behaviour TowardsTwo-Wheeler Motor Bikes” in thetwin cities i.e. Hyderabad andSecunderabad with a sample of 100consumers by selecting two wheelermotor bikes i.e. Hero Honda, Yamaha,and TVS bikes and data had beencollected through structuredquestionnaire.2 Osmania Journal of ManagementMarketing starts with theconsumers and ends with theconsumer. Satisfaction of theconsum..................==> [ Click Here to Read More ]



Page Name: Consumer Behaviour and Consumer Satisfaction regarding various brands of Flat Screen


Posted by: academic expert
Created at: Thursday 21st of April 2011 04:32:02 AM
Last Edited Or Replied at :Thursday 21st of April 2011 04:32:02 AM
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, which had just been liberated from centuries of colonial rule, frowned upon television, looking on at it as a luxury Indians could do without. In 1955 a Cabinet decision was taken disallowing any foreign investments in print media, which has since been followed religiously for nearly 45 years. Sales of TV sets, as reflected by licenses issued to buyers were just 676,615 until 1977.
Television has come to the forefront only in the past 15 years and more so in the past seven. There have been two ignition points: the first in the eighties when State-owned broadcaster Doordarshan (DD) introduc..................==> [ Click Here to Read More ]



Page Name: CONSUMER DECISION MAKING


Posted by: source code maker
Created at: Tuesday 11th of January 2011 12:07:09 AM
Last Edited Or Replied at :Tuesday 11th of January 2011 12:07:09 AM
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criteria.

The information search
An internal search involves the scanning of one's memory to recall previous experiences or knowledge concerning solutions to the problem-- often sufficient for frequently purchased products.
An external search may be necessary when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and/or the cost of gathering information is low.
External Search:
Information in memory is missing, inadequate, or is suspect, then an external search is required.
Amount of external search activity depends upo..................==> [ Click Here to Read More ]



Page Name: Understanding Consumer Behavior


Posted by: latest topic founder
Created at: Monday 11th of October 2010 11:02:36 PM
Last Edited Or Replied at :Friday 06th of January 2012 10:38:26 PM
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Understanding Consumer Behavior

Objectives


To conceptualize basic models of
consumer behavior
To understand the consumer decision process for goods, services, and ideas

Simplified Model

Why Study Consumer Behavior?

To implement the Marketing Concept . . a plan to influence buyer – seller exchanges to meet organizational goals
To understand complex influences on consumption processes


To increase a manager’s confidence to predict consumer responses to their marketing strategy
To a..................==> [ Click Here to Read More ]



Page Name: Personality and Consumer Behavior


Posted by: project expert
Created at: Wednesday 25th of January 2012 03:36:02 AM
Last Edited Or Replied at :Wednesday 25th of January 2012 03:36:02 AM
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Personality and Consumer Behavior



Personality reflects individual differences
- No two individuals are exactly alike, Ex-Some are high risk taker and some are low risk taker

Personality is consistent and enduring,
Ex-an individual showing an outgoing, happy-go-lucky personality of himself is likely continue to behave in the same way to a new event or stimuli


Freudian Theory

Id

Warehouse of primitive or instinctual needs for which individual seeks immediate satisfaction

..................==> [ Click Here to Read More ]



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